Sports Information Services will expand its live racing content with premium horseracing fixtures from Korea as part of a new deal.
SIS has partnered with the Korea Racing Authority to add 202 fixtures and 1,800 races annually from Busan and Seoul.
The deal, SIS said, will bring increased betting opportunities, with race times in Seoul complementing the company’s existing offering in Australia.
Conall McSorley, head of international horseracing EMEA at SIS, said the company is providing “operators and their customers with the broadest range of betting opportunities from around the world.”
“SIS is very familiar with the Korean racing product and with our specialist traders pricing markets, we are sure that both operators and bettors will respond positively,” McSorley added.
“SuHyeong Lee, Head of International Races and Relations, at the Korea Racing Authority, said: “We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally.”
