Multi-channel supplier SIS has signed a deal with virtual sports specialist Inspired Entertainment to support its new 24/7 Live Betting Channels.
The multi-year agreement sees Inspired become SIS’s virtual sports partner, with SIS incorporating Inspired’s virtual racing into its 24/7 Live Betting Channels.
Inspired has more than 15 years of visual effects experience and its virtual racing content will be interspersed between SIS’s live horse and greyhound racing from six continents, providing a betting event every three minutes.
SIS 24/7 Live Betting Channels offers a broad range of racing content for online and retail operators and can be tailored to individual operator needs through the customisation of channel logos, time zones and languages for graphics and commentaries.
The channels are supported by an end-to-end service of live streamed pictures, data, commentary, on-screen graphics with betting triggers, and a wide range of markets and pricing.
Paul Witten, product director at SIS, said: “This partnership further bolsters our capability as the leading supplier of 24/7 betting services, complementing our premium live horse and greyhound racing with Inspired’s high quality ultra-realistic virtual racing.
“Our 24/7 Live Betting Channels provide operators across the globe with frequent, quick-fire betting opportunities, at times that suit their customers.”
Steve Rogers, CCO of virtuals at Inspired, added: “We’re delighted to partner with SIS to help support the 24/7 Live Betting Channels.
“With over a decade of experience, we are confident that Virtual Sports will appeal to SIS’s customers globally, to help drive incremental revenues for operators.”
