Sports Information Services, the multi-channel supplier of 24/7 live betting services, is to launch a US subsidiary, SIS Content Services.
The company, which has been active in the market’s pari-mutuel pool betting for a number of years, will offer a comprehensive range of products and services for sportsbook operators and racetracks.
For sportsbooks, SIS Content Services offers a full turnkey solution of real-time data and video feeds, trading services and liability management on its portfolio of over 30,000 horse races, 38,000 greyhound races and more than 100,000 competitive gaming (esports) events.
This international portfolio can add high quality proven content to sportsbooks quickly and easily. For racetracks, SIS provides fixed odds distribution of its racing content both domestically and globally to maximise revenue and attract new customers to the racing product.
SIS is the most successful distributor of racing on a worldwide basis, partnering with 118 racecourses in 16 countries. SIS brings its expertise to the US horse racing market as regulators, sportsbooks, racetracks and horsemen’s groups examine how fixed odds should be implemented as a sports betting product and as a complement to the current pari-mutuel system to grow the sport.
