Sports Information Services has signed a deal to supply its esports Competitive Gaming products to bet365 in New Jersey.
The agreement between SIS Content Services, the live betting service company’s US division, and bet365 allows the operator to roll out the supplier’s esports products to bettors in the US state, starting with ebasketball.
SIS’ H2H Global Gaming League hosts over 150,000 events every year, providing a full end-to-end solution.
Bet365 will also get access to SIS’ ultra-low latency live streaming, ESIC-trained referees and commentary, with on-screen graphics providing betting prompts such as form, player stats and results.
Richard Ames, CEO of SIS and president of SIS Content Services, said he hopes New Jersey customers will “respond positively to bet365’s offering.”
“We have made good progress to date in US with SIS Content Services Inc. and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market,” he added.
Michele Fisher, vice president of SIS Content Services, said launching SIS’ esports offering in New Jersey is “the first milestone in our strategy.”
