Sports Information Services, the multi-channel supplier of 24/7 live betting services, has strengthened its partnership with A McLean Bookmakers with the delivery of its horse and greyhound racing content to the operator’s online brand, BetMcLean.
SIS has been a long-standing partner of the Northern Irish bookmaker’s retail operations, with the company now supporting its online expansion with the supply of live pictures and data of premium racing action delivered in a Watch and Bet format, which is proven to increase engagement and incremental revenues.
SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow. BetMcLean now has access to SIS’ exclusive international horse racing from the Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore and the US, as well as UK and Irish greyhound racing.
SIS’ multi-channel expertise is supporting bookmakers like A McLean to successfully expand online. The company’s online horse racing and greyhound products provide profitable short-form content throughout the day, with a betting event taking place every three minutes.
