SIS has promoted Helen Ridley to the new role of head of group account management while appointing Michele Fischer as digital sales consultant for the US market as part of its international expansion strategy.
Ridley has spent five-and-a-half years at SIS, having formerly held the role of major account manager. In her newly created role, she will be responsible for leading the major account team to further build global operator group relationships, to meet customer needs across markets.
US-based Fischer brings a wealth of US racing and gaming experience to SIS. Prior to forming her own consultancy firm, Darting Star, in 2018, specialising in horse racing operations and global wagering systems, Fischer held the role of vice president, sales and business development for the Americas at Sportech, where she had a 15-year tenure.
In her role with SIS, Fischer will be responsible for helping to further extend the company’s presence in the US.
