Betting services provider SIS has agreed a deal for its Competitive Gaming esports product with operator RETAbet for Spain and LatAm.
The new agreement follows the rollout of SIS’ 24/7 live horse and greyhound channels to the operator earlier this year.
SIS’ esoccer and ebasketball head-to-head esports events will now be added to its portfolio of round-the-clock betting opportunities.
RETAbet’s customers can now watch and bet on live, 24/7 head-to-head competitive gaming events between gamers on NBA2K and FIFA online and within RETAbet shops and bars.
SIS’ end-to-end Competitive Gaming content solution provides live streamed pictures, commentary, on-screen graphics with betting triggers, and data, plus an extensive range of pre-match and in-play markets for over 150,000 live events a year.
The partnership extension is the latest in a string of agreements that have "driven a significant presence for SIS" in Latin America, as it accelerates its growth strategy in this key region.
Angel Calderon, head of sales (LatAm and Iberia) at SIS, said: “This extension is another important landmark in a region of great potential. The popularity of esports is growing consistently among fans and bettors here, and we’re now able to provide our superior market-leading solution to engage with that community.
“Our offering is perfectly placed to complement the short-form, always-on experience that RETAbet customers have with our Live Betting Channels, so we’re confident the reception is going to be strong.”
Igor Extremo, chief operating officer at RETAbet Group, said: “We’re delighted to build on the fantastic partnership we already have with SIS through which we’ve already seen an increase in betting traffic, so to add the opportunity to replicate that through its Competitive Gaming products is a real boost.
“The comprehensive and bespoke nature of what we can now offer across esoccer and ebasketball is a substantial evolution in an area that continues to gain in popularity and will undoubtedly have a positive effect on revenues and margin.”
