GVC Holdings’ new CEO of Australian operations is Dean Shannon, it was announced this week.
Shannon was already a non-executive director and consultant to the group’s Australian operations following the sale of the Neds International business he founded to GVC last November. He was chairman of Neds and built the brand since he founded it in May of 2017. Before that he was CEO at Ladbrokes Australia from 2013 to 2017.
Australia is a key market for GVC and one in which it is seeing considerable success. In its most recent set of results - first half of 2019 - it showed pro format NGR growth of 28 per cent with the marketing and bonusing strategy and the benefits of "best of book" sharing between Ladbrokes and Neds.
Said GVC CEO Kenneth Alexander: “Dean is a highly dynamic, experienced leader with the entrepreneurial skills that will drive our Australian business to even greater success in the future.”
