Scientific Games has announced that SG Digital has rolled out its newly-enhanced Managed Trading Service with Caesars Entertainment Corporation in New Jersey and Mississippi.
Following a rapid integration of SG Digital's newly-acquired Don Best platform, the sportsbooks at Caesars' properties will now benefit from additional betting and pricing services, along with valuable real-time event data solutions, complementing the OpenBet sportsbook, which already powers Caesars' online, mobile and retail offering.
Along with SG Digital's recently launched Sportsbook Operations service, this launch indicates a new era of quick installations with minimal labour footprint, underpinning the rapid evolution of the sportsbook industry in the US.
Don Best's highly-regarded trading and pricing expertise for the North American market, combined with operations expertise from the SG Digital Sportsbook Operations team, will provide Caesars with an unrivalled product offering, building the platform for long-term success in the newly-legalised sports betting jurisdictions of New Jersey and Mississippi.
The integration marks the first time that SG Digital has powered its MTS for its operator partners.
