Scientific Games has said that its Lucky Day digital second chance promotion for the South Carolina Education Lottery is “impacting player engagement and increasing sales.”
The Lucky Day promotion involves the Wild Luck and Crazy Luck titles from the fresh batch of VariPlay HD Games created by SG.
The promotion sees players with non-winning Wild Luck and Crazy Luck scratch-off tickets taken online to spin a digitally animated Lucky Day wheel for a second opportunity to win US$500. The wheel spin features the winning symbol from the player’s specific ticket.
John Schulz, president of Americas and Global Instant Products for Scientific Games, said the addition of the “digital enhancements” has made the $1 and $2 games “big winners for the South Carolina Education Lottery in terms of sales performance.”
Ammie Smith, director of product development for the South Carolina Education Lottery, added that the link between the scratch-off ticket and a subsequent digital opportunity is offering players a “unique omni-channel experience” that is “driving sales.”
