Scientific Games Corporation has launched an omni-channel sports betting system for Swisslos, the lottery serving the German and Italian-speaking regions of Switzerland.
The solution was provided after the firm won the contract to implement the new sports betting system with expanded wagering capabilities for the lottery's sports product. The company has provided a fixed-odds sports betting system to Swisslos for around 15 years.
"We have been working on the attractiveness of our main sports product for quite some time and are delighted to successfully complete the project with the launch of a new sports betting platform from our trusted technology provider, Scientific Games," said Dr Roger Fasnacht, director at Swisslos.
Swisslos has offered sports bets, lottery numbers games and instant games to players in Switzerland since 1937, and to players in the Principality of Liechtenstein on a contractual basis since 1968. Swisslos transfers its entire net profit to the member states of the Swiss Confederation.
"The launch of a new sports betting platform for Swisslos completes two back-to-back successful sports technology implementations for Scientific Games in Europe," said Pat McHugh, senior vice president of global lottery systems for Scientific Games.
"We believe that Swisslos players will appreciate a highly secure, integrated retail and online sports betting experience, and the Lottery will benefit tremendously from the expanded capabilities of our multi-channel system.”
