Scientific Games has announced its joint venture Şans Girişim has won the 10-year exclusive sports betting IDDAA contract in Turkey – Europe's largest state-sponsored sports betting market and among the top three in the world in sales.
Scientific Games will provide its full turnkey sports betting solution to serve Turkish sports bettors at both retail and via mobile to ensure a competitive, successful large scale sportsbook.
The company is a product and services supplier in 35 sports betting markets globally, and is committed to delivering responsible sports betting to players across regulated markets.
Sans Digital, an affiliate of Demirören Holding, one of Turkey's largest companies with significant business interests in energy, real estate and media, is the lead partner in the Scientific Games joint venture.
The joint venture will implement the turnkey national sports betting solution across at least 5,300 retail points-of-sale in Turkey. As part of the solution, Scientific Games will provide the central system hardware and software, terminals, terminal software, maintenance, and risk management solution to support the exclusive retail operation and the businesses which are licensed to provide interactive sports betting.
Barry Cottle, Scientific Games CEO, said: "On behalf of our joint venture with Sans Digital, we are thrilled to win this significant opportunity to operate the only legal sports betting concession in Turkey.
“This important contract is evidence that our efforts over the last several years to create a superior, all-inclusive sports betting offering is coming together through collaboration between Scientific Games' Lottery and Digital groups. We are honoured by the trust given to us by Sans Digital and the Government of Turkey."
