Scientific Games has accelerated its investment in ilottery innovation with SG Studios and the SG Content Hub and the recently announced partner programme.

SG

The company is showcasing the platform and new digital games at the North American Association of State and Provincial Lotteries 2023 Conference that is being held in Milwaukee from October 30 to November 2.

Scientific Games is partnering with more than 15 game studios globally for the SG Content Hub’s curated selection of high-performance ilottery games.

“SG Studios is a premiere game studio with a 50-strong production team creating some of the highest-performing ilottery games in the market today," said Steve Hickson, VP of digital games at Scientific Games.

"Our roadmap plans are growing and we will add games from a total of 20 partner studios accessible through the SG Content Hub by the end of 2024.

"These are some of the most highly respected digital content providers in the industry. Our focus is on providing high-performing games with unique mechanics and incredible art design to lottery customers.