Technology supplier SBTech has renewed its long-term partnership with ComeOn.
The move enables the operator to expand its brand presence into new markets and continue its rapid growth.
ComeOn is one of SBTech’s longest-standing and largest sportsbook customers with the technology supplier powering the operator’s extensive brand portfolio, including www.snabbare.com and www.hajper.com in Sweden.
Today’s agreement is the fifth contract renewal between SBTech and ComeOn since the company’s first brand was launched in 2009. It gives ComeOn full control of its operations from one central location, offering localisation capabilities, a bonus engine and responsible gaming tools.
Richard Carter, CEO at SBTech, said: “Our decade-long relationship with ComeOn continues to go from strength-to-strength with our innovative technology and new features enabling it to power new brands, broaden its footprint into new markets and offer its customers the ultimate, personalized online and mobile sports betting experience.
“This is the fifth renewal between both companies and I’m extremely confident we will continue to help ComeOn to reach new heights as it expands and breaks new ground.”
Lahcene Merzoug, CEO at ComeOn, said: “At ComeOn we always strive to give our players an awesome experience. With many successful brands across different markets we are committed to offer the best products to our players. Therefore, we are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find new great opportunities and keep offering our players a great sportsbook experience.”
