Live pictures and data supplier SIS has bolstered its commercial team with the appointment of three new digital sales managers.

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Andrew Grimshaw, Angelika Heimeier and Joe Andrews have all joined the supplier in recent weeks.

Andrews arrives from At The Races after eight years with the firm, where he was responsible for selling digital streaming rights and marketing opportunities to both new and existing customers.

Joining from Playtech BGT Sports, Heimeier has 16 years’ international B2B sales experience. During her time with the sports betting provider, she was responsible for the business development of its self-service betting terminals across Europe.

Grimshaw has over 20 years’ experience working across markets in sport, fashion and music.

Sandra McWilliams, director of sales at SIS, said: “I’m thrilled to welcome three such highly-experienced individuals to the SIS team.

“Andrew, Angelika and Joe bring with them a wealth of sales knowledge, not only from the betting and gaming industry but from other sectors too, which will be highly beneficial for us as we look to further build our online and international business.”