Perform Group, a distributor of multimedia sports content across online platforms, has announced the acquisition of real-time sports data provider RunningBall.
The deal for a minimum consideration of €101m and a maximum of €120m will expand Perform’s sports data portfolio and combine with its editorial and video sectors to create a comprehensive solution for the gambling industry.
It is believed that the proposed acquisition will deliver strong organic growth by increasing the number of licensees, increasing the average number of events currently acquired by existing licensees and increasing the number of sports and events covered.
Hans Thomas Gross, RunningBall's founder and CEO, said: "Our focus on supplying high quality real-time data is very complementary to Perform's sports editorial and video products, opening up a wide range of opportunities to capitalise on."
