Roxy Affiliates.com, which has for the past seven years administered the efforts of affiliate marketers promoting tier one internet casinos, including Roxy Palace, has become the second affiliate programme to be tested and monitored by the independent player protection and standards body eCOGRA.
The recently introduced eCOGRA Affiliate Trust Seal awarded to Roxy Affiliates recognises affiliate operators that observe best practice standards of fairness and efficiency in dealing with affiliate marketers.
The seal is awarded contingent on the applicant company meeting defined professional standards and undergoing a comprehensive on-site inspection and audit by an eCOGRA compliance team.
Among the criteria for accreditation, applicant programmes must show that affiliate revenue is calculated fairly and accurately, that payments are prompt and that there are appropriate controls in place to accurately link players to affiliates.
Although there are others monitoring affiliate programmes, eCOGRA provides the most public, structured and formal on-site approach and ensures adherence to consistent standards through regular monitoring and full annual reviews carried out by qualified inspection and auditing teams.
