Premier League footballer and pundit Robbie Savage has joined Planet Sport Bet, the sportsbook arm of Planet Sport, as brand ambassador.

Robbie Savage

Savage will share his thoughts on the football news and events throughout the new football season up to next summer’s European Championship, as well as fronting Planet Sport Bet’s advertising campaigns.

“We are delighted to have signed Robbie Savage as our brand ambassador,” said Mike Grenham, MD, betting at Planet Sport. “Robbie always offers honest, insightful, and hard-hitting opinions on the game’s key talking points having had experience at all ends of the football pyramid, and we’re sure he’ll really appeal to our customers.

“His infectious personality is just what we at Planet Sport Bet were looking for as an ambassador. Though Robbie likes a laugh, he also understands the need to work in a responsible way when gambling is involved; that’s something very important to us too.”

Robbie Savage added: “Planet Sport Bet might be a relatively new sportsbook, but knowing it was from the guys behind TEAMtalk and Football365, I could see it was going to be something special. Planet Sport is a business going places and I’m delighted to being part of the team for the new football season.

“This year’s campaign looks set to be a real cracker with so many subplots along the way, and I’m looking forward to sharing some typically honest views around the key news and events – and maybe even the odd winning prediction – over the coming months with the wider Planet Sport fanbase.