Roar Digital, the US sports betting and online gaming joint venture owned by MGM Resorts International and GVC Holdings, has announced the appointment of Matt Prevost as the venture’s chief marketing officer.

Prevost joins Roar having previously served as chief marketing officer of Coral Interactive in Gibraltar between 2011 and 2015. As part of the initial management team at Coral Interactive, he developed the marketing framework that has been a key driver of’s success over the last seven years.

Roar was established in July 2018 to create a sports betting and online gaming platform in the US, in order to take advantage of the new opportunities created by the US Supreme Court’s decision to overturn PASPA.

Prior to joining the team at Roar, Prevost served as an operating executive at Cerberus Capital Management and was appointed the chief digital officer of NewAvon in 2017, where he also served on the board of directors. He will be based at Roar’s new head office in New Jersey.

Adam Greenblatt, CEO of Roar, said: “I am delighted to appoint Matt to the team. Matt brings a unique combination of experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape. Matt further strengthens Roar’s foundations and will help us compete for leadership over time as the US market evolves.”

Prevost added: “I am thrilled to join the team at Roar at this historic time for the US sports betting and gaming sector. The combination of brands, technology, and market access of the two parent companies will provide a significant opportunity to build a world class sports-betting operation in the US."