Operator Bethard Group has agreed to integrate igaming content from supplier Relax Gaming into its various brands.
The deal sees Relax provide roulette and blackjack titles to its Bethard, SverigeKronan, SverigeCasino and SuomiVegas sites, before going live with further content soon after. Both titles are based on a proprietary RNG engine.
Bjornar Heggernes, casino manager at Bethard Group, said: “Our players expect the latest and best games on the market so forming this partnership with Relax Gaming will help us offer this.
“The table games they'll initially supply us with are top-end in quality, and this allows the player a rich user experience on mobile devices and desktop.“
Patrik Österåker, Relax Gaming’s CEO, said: “The Bethard Group has a strong brand in the Scandinavian market and we’re pleased to provide them with our table games content, with the likelihood of further roll-outs down the line.
“Our table games have been proven to drive incremental revenues for various operators, with players appreciating their realistic gameplay and operators their extremely competitive price.”
Relax recently moved to strengthen their product distribution with the appointment of former NetEnt executive Simon Hammon as chief product officer. He was joined by Andrew Crosby as head of account management.
Meanwhile, Bethard has signed a deal with Swedish soccer legend Zlatan Ibrahimovic, who will act as an ambassador to the sports betting site.
