Developer Reflex Gaming has become the newest company to become a paid-up member of First Look Games.
Membership awards the developer access to a brandable library where it can upload information and assets for each of its titles which can then be accessed by a network of approved affiliates.
Elliott Resnick of First Look Games, said: “We are delighted to add Reflex Gaming to our growing line-up of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.
“The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely.
“Given the high level of competition among studios and the sheer number of titles players have to choose from, engaging with the player community via affiliates is proven to boost awareness of a studio and ultimately participation with its games.”
Mat Ingram, CPO at Reflex Gaming added: "We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally.
"As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience."
