Former Red Bull executive Jamie Coles has joined Clarion Gaming eSports ahead of the ICE London 2022 show.
He takes over the new position of esports event manager for the trade show organiser after three years in the sector, mainly at Red Bull Gaming Sphere, where he was involved in over 50 different esports events including tournaments, activations, competition, workshops and boot camps.
Clarion launched its esports arena at ICE 2020, recognising the global phenomenon that is generating annual betting revenues estimated at $13bn.
“With a predicted 646 million fans by 2023, esports has all of the credentials necessary to become betting’s next big thing,” said Clarion’s head of esports, William Harding.”
