Regulated real-money online gambling, excluding lottery and skill-based games, already generates almost $30bn in gross win internationally, with the UK and Europe accounting for 54 per cent of the market, according to a report by H2 Gambling Capital commissioned by Odobo.
The new report, titled Opportunities for Game Developers in Regulated Real-Money Online Gambling, also predicts that by 2017 the US may represent up to 30 per cent of the global online gaming market and generate gross win just over $7.4bn, which will continue to grow annually.
The report outlines the size of the global regulated online gambling market and provides new data outlining lucrative opportunities for games development studios. The report states that developers of real-money games earn royalties of seven to 15 per cent of the gaming revenue generated by play of their games. This royalty results in average revenues per user for the game developer of 30-40 times those resulting from social gaming.
For social casino game developers and operators, revenues from real-money gaming can drive multi-channel marketing strategies generating a lift to all forms of monetisation, offering competitive advantage over other developers which are not active in this sector.
