smartFOCUS, a global provider of powerful multi-channel marketing software, has been selected by the Rank Group for its Intelligent Marketing software and to build a single customer view across its complete customer business.
The smartFOCUS software will completely overhaul the way in which the group analyses, plans and communicates with its customers. The software will consolidate all elements of the marketing process, from customer data, insight and targeting to campaign execution and automation across off and online channels.
Rank operates some the UK’s top brands, including Mecca Bingo, Grosvenor Casinos and online betting site Blue Square.
