B2B gaming platform Playzido has announced a partnership with multi-channel gaming operator Rank Digital.
The deal will see Rank Digital launch Playzido’s core games portfolio – including a new Deal or No Deal slot – across its Mecca and Grosvenor brands. Additionally, Rank Digital has identified Playzido as a key strategic partner in allowing them to on-board new up-and-coming game studios to their websites and apps.
All games delivered to Rank Digital via the Playzido platform will benefit from Playzido’s innovative Free Spins Factory functionality.
Stuart Banks, MD at Playzido, said: “Rank are amongst the most admired operators in the European market and we’re honoured to be working with them so closely. We’re particularly excited about being able to deliver tangible value to Rank that goes above and beyond our core portfolio of games. Facilitating access to new ‘hot prospect’ suppliers and super-charging their games with our marketing features is exactly what we set out to do when we started Playzido.”
Bhotesh Maheshwari, head of product at Rank, said: “Despite being a new entrant in the space, Playzido have demonstrated a deep understanding of operator needs. Apart from delivering quality games from a variety of studios, they have a huge focus on delivering innovative bonus tools that operator can utilise to create standout propositions and maximise the return on free-bet spend.”
