Online affiliate and content marketing firm Raketech has continued to expand its offering of online sports TV listing platforms by acquiring Finnish website TVmatsit.com for an initial €1.6m.
TVmatsit.com is a platform that generates traffic organically by delivering a complete guide to sports broadcasting in Finland and through a media buying strategy. The founders of TVmatsit.com will continue to run the product post-acquisition, and also integrate aspects of the platform and media strategy across Raketech’s key markets.
Michael Holmberg, CEO of Raketech, said: “We are pleased to acquire TVmatsit.com, a product which complements our existing range of online sports listing platforms. The acquisition is in line with our strategy to offer all product categories in Raketech’s key markets, and until now we have lacked a guide product in Finland.
“We look forward to working with the TVmatsit team to further optimise the product with our content and SEO expertise, and also replicate their successful media buying strategy in other markets.”
The acquisition was secured at a multiple of 5.2x EBITDA. The purchase price amounts to €1.6m, with an additional €0.3m paid over the next 24 months pending agreed-upon performance targets.
Raketech’s online sports media offering also includes TVmatchen.nu (Sweden), TVsportguide.com (UK), TVsporten.dk (Denmark), TVsportguide.de (Germany), TVkampen.com (Norway) and Esportsguide.com (Global).
