The upcoming iGB Affiliate Conference, held during ICE London, will feature 13 business-centric sessions for the igaming affiliates sector.
Show organiser Clarion released details of the programme that will take place on April 13-14 during the ICE London exhibition week.
The sessions will include sections on the upcoming World Cup, geo/vertical market segmentation, SEO disasters, social media branding and design, international digital marketing and localisation, mobile marketing in the US, responsible gambling, best practice, app store optimisation, casino live-streaming and panel sessions.
Naomi Barton (pictured), portfolio director with responsibility for the iGB brand, said: “The team has worked in partnership with the sector to put together an agenda that focuses on the key industry topics. They are all business-centric issues and the content has been curated to leave delegates better equipped to maximise on the opportunities whether they be how to develop search-focused strategies to capitalise on the flurry of activity driven by major sporting events such as the 2022 FIFA World Cup or the rise of mobile betting in the United States and how to market to multiple states following guidelines and regulatory requirements across regional borders.”
She added: “We will also be exploring the new set of best practice standards developed by the industry for the industry with the aim of optimising business opportunities, reducing costs, improving transparency and building trust between affiliates and operators.
"The stream, introduced by Oscar Karlsten, chief operating officer at Raketech, will provide an opportunity to hear from representatives of the affiliate companies behind the standard, the affiliate software providers that helped create it, and an operator which supports it.”
