Paul Witten, product director at SIS, highlights the strong demand from operators across the globe to strengthen their horse racing and greyhound offering and explains the approach required to maximise the potential of these betting opportunities.
SCROLL through the homepage of any major UK-facing sportsbook and there will be an abundance of horse racing and greyhound markets on show for bettors to bet on, driven by the strong appetite for this betting content, with over £3.9bn bet each year in the UK.
Although the global horse and greyhound racing betting industry dwarfs other popular sports, there are still a number of territories where they aren’t a staple betting product. This is particularly true of regions where there is little racing heritage.
