AvatarUX is expanding the reach of its casino content through a partnership with QTech Games.
AvatarUX Content such as CherryPop and HipHopPop will subsequently be made available in Asia and other emerging markets via the operator.
Daniel Long, QTech Games’ CCO, said the joint venture hopes to “raise the bar” for content partnerships, especially with regard to offering localised experiences to global players.
Nicola Longmuir, CEO at AvatarUX, added that QTech Games offers a “flexible gateway” for growth and that the deal “tracks our core strategy to fully leverage our reach.”
AvatarUX’s games make use of the PopWins mechanic, which the company says increases win potential and gameplay options.
QTech Games, meanwhile, says the partnership will create new revenue streams for the supplier.
