Puurl has announced that WeAreCasino as the online gaming platform provider to have integrated its betting on products.
Operators using the WeAreCasino platform will now be able to earn additional gambling revenues when their players are shopping online.
With Puurl, operators can generate revenues even when their players are not on their site: operators will tap into players’ eshopping budget, link gambling to players’ eshopping habits, differentiate from competitors and convert eshoppers into new egamblers. Players can now play to win any product that is available for sale online, from any existing online store.
Puurl’s Win Anything game gives players a near-infinite choice of products to win and a chance to win now, instead of having to save to buy later. Furthermore, players can set their own odds by increasing or decreasing bet amounts. So with Puurl, everyone can win any product they dream of by betting amounts as little as the price of a morning coffee or a sandwich.
“It is exciting having boarded WeAreCasino,” said Henrik Piski, business development manager of Puurl. “Operators of WeAreCasino will now be able to offer their players the ability to bet to win on any product for sale on the internet thus bringing a real novelty to the gaming industry to its players and tapping into new revenue stream.”
Francesca Badon, key account manager at WeAreCasino, said: “I am looking forward to getting the content into our network and attracting new players. This is something new for me too, and I am excited about launching the product on the first client sites. This is the first time that the igaming industry has met ecommerce in this way.”
