Platform specialist Pronet Gaming is significantly ahead of its three-year growth plan after just 18 months, according to CEO Alex Leese.
Its esports and virtual sports product lines have exceeded all expectations with 300% growth, following successful content integrations and upgrades from fellow providers like Golden Race, UltraPlay and Sportradar. Pronet Gaming has signed over 35 new clients in the past 18 months since Leese kick-started the plan for the company’s new owners.
A cornerstone of his plan of action was the release of a number of industry-first features, including Fastbet, which has helped to maximise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip. As well as this, its Popular Bets and Popular Events widget automatically displays the bets and events that are most popular in a jurisdiction, refreshing every five minutes – an innovation that has seen massive uptake since its release in October.
By offering an entirely modular system, Pronet Gaming’s clients have been able to cherry pick the sports betting features that suit their unique needs in regulated markets, allowing them to create fine-tuned experiences for their audience that increase revenues while retaining and engaging players.
