Platform provider Pronet Gaming has signed a deal to integrate Optimove’s CRM marketing suite.

Pronet Gaming

The agreement will enable Pronet Gaming’s operator partners to maximise player lifetime value with highly personalised, scalable CRM marketing that leverages data from its igaming platform directly into Optimove.

Optimove’s product also provides behaviour and event-triggered campaigns targeted to distinct player segments, along with predictive analytics, automatically identifying and triggering a real-time response to changes in player behaviour.

The deal further builds on the value provided through Pronet Gaming’s platform, which now boasts a portfolio of 6,000 games from nearly 70 slots studios that have wide-ranging appeal, particularly in emerging markets.

Bobby Longhurst, Pronet Gaming's CCO, said: “Competition for players is at an all-time high and with Optimove’s innovative marketing solution we will be able to provide our clients with a comprehensive suite that offers them a competitive edge.

“We’re looking forward to working with Optimove to drive customer loyalty and engagement for our partners at a time when understanding and effectively targeting individual players has never been more critical.”