Next-generation platform provider Pronet Gaming has partnered with Sportal365 to integrate the supplier’s sports content publishing platform.

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Pronet Gaming will soon be able to offer its clients Sportal365’s pioneering CMS, which seamlessly integrates sports data with editorial content, alongside pre-game and live betting odds, to enhance user engagement.

Designed to organically combine operators’ betting pages and editorial coverage, the publishing platform also includes a host of features that boost customer conversions such as video streaming and betting monetisation.

The deal comes as Pronet Gaming continues to advance its fully customisable platform with content that powers differentiation for its partners, complementing the provider’s superior local expertise that has seen it significantly expand in emerging markets in recent months.