UK-based online sportsbook and casino brand Premier Punt has launched a new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.
The Premier Punt programme is powered by Income Access’ affiliate software platform, leveraging its technology to optimise affiliate channel performance and encourage programme growth.
Premier Punt is licensed and regulated by the UK Gambling Commission and operates a complete online portfolio of sports betting, live betting, casino and live casino games. The brand’s product catalogue includes offerings from game providers including Play‘n GO, Quickspin, Red Tiger and Evolution Entertainment.
Premier Punt also offers more than 30,000 live sporting events per month, powered by SBTech, including major and minor leagues, cups and tournaments. Dedicated to making its products accessible to a diverse customer base, Premier Punt also has a mobile-optimised version of its site for greater convenience.
Alex Drummond, UK gaming manager at Premier Punt, said: “Affiliates have been a critical part of our acquisition strategy since our relaunch on the SBTech platform, accounting for nearly 80 per cent of registrations during that period. We wanted to give our affiliates the best possible tools in order to be successful, so there was no question when it came down to partnering with Income Access and utilising its trusted affiliate software.”
Tara Wilson, SVP and general manager at Income Access, said: “We’re thrilled to partner with Premier Punt through our software platform, further expanding our presence in the sportsbook and casino verticals. The Income Access technology will power its newly-launched affiliate programme with player acquisition and retention top of mind.”
