Content provider Pragmatic Play has launched its entire stable of slots with the global operator Betway.
Players using the online casino and sportsbook can now enjoy the supplier’s full slot catalogue, including games such as Cowboys Gold and Christmas Carol Megaways, as well as the multi-award-winning, Wolf Gold.
The developer will also equip Betway with Enhance, Pragmatic Play’s suite of gamification tools, proven to boost player engagement and drive customer retention.
Pragmatic Play’s latest commercial agreement caps a successful period for the studio, having signed a string of high-profile commercial deals with a range of operators.
Yossi Barzely, chief business development officer at Pragmatic Play, said: “Betway has a proven track-record of providing world class entertainment experiences to an extensive customer base, so it’s fantastic to have such a widely renowned operator on board.
“We feel confident that our enthralling slot collection, which caters to the full range of experience levels, will prove a hit with its players in the period to come.”
Paul Adkins, marketing and operations director at Betway, said: “As well as proving popular with a variety of different audiences, Pragmatic Play’s immersive slots have won deserved plaudits from across our industry, so we are thrilled to have partnered with such a dynamic supplier.
“We look forward to cultivating a fruitful relationship with the provider and cannot wait to introduce its games to our customers, with whom they will undoubtedly be a hit.”
