PRace, a new marketing agency focused on the B2B gambling industry, has launched.
The company is headed up by Nick Brown (pictured right), formerly of PR agency Square in the Air, and ex-BetGames chief operating officer Aiste Garneviciene.
The agency aims to offer a “transformative, data-driven approach to lead generation and sales” with a “core specialisation” in data-driven lead generation and the creation of end-to-end sales funnels.
Igaming and sports betting suppliers Relax Gaming and Amelco, respectively, are its founding clients, and the team currently has 15 staff having been founded under the radar in 2024.
Brown, PRace co-founder, said: “Having been in marketing since the early 2010s –and being instrumental in building the success of Square in the Air – I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene.
"The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads and sales.”
Garneviciene said: "As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market - to driving qualified leads and sales.
“Each stage demands a different strategy and PRace is the first agency that can deliver that. We're bringing a fresh perspective, deep industry expertise and a proven methodology that’s already serviced 10 top-tier clients.”
