As experts from SIS, Habanero and Swintt tell iNTERGAMINGi, the European igaming and sports betting landscape is increasingly levelling out from east to west.

European igaming

INTERGAMINGi: Which markets is your company focusing on for growth around eastern Europe and how will you achieve your aims?

Bartlomiej Michalek, commercial manager, UK and Europe, at Sports Information Services: We have made significant headway in eastern Europe, signing key deals with leading operators who have seen the benefits of our content portfolio across all verticals. Further expansion excites us. It is all about promoting our products correctly and tapping into local trends while always complying with regulatory frameworks.

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