For the first time, an external brand is to use Flutter’s B2B sportsbook platform as part of a partnership extension between Flutter and French operator Pari Mutuel Urbain.
The two companies began working together in 2010. Along with the use of the sportsbook platform, Flutter will continue to provide event management, fixed odds pricing and risk management services.
“We are delighted,” said Tom Bowry, chief strategy officer at Flutter. “This Sportsbook solution has been developed through a relentless focus on innovation and is powered by the exceptional expertise derived from our global portfolio of brands. We are excited about our B2B Sportsbook capabilities and the opportunities available to us in the future as we continue to invest to meet evolving customer needs and expectations."
Emmanuel Vacher, e-commerce director at PMU, added: “PMU.fr is the undisputed leader in the online horse racing betting market and also offers sports betting and poker. In sports betting, we were looking to simplify our architecture through a turnkey solution and to concentrate our efforts on Marketing and CRM.
“Flutter’s offering meets this need. Alongside them, we are now engaged in a multi-year partnership. Our common objective is, thanks to the expertise and technological capabilities of Flutter, to have within PMU.fr a leading Sports betting offer, services and user experience - such as for horseracing - and to gain market share.”
