Playtech, the gambling technology company, has announced a new multi-year partnership with Betway, one of the leading global brands in online betting and gaming.

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Under this strategic partnership Betway has already launched Playtech’s award-winning live entertainment products across the UK, Mexico and .com markets, with casino games to follow in the near future.

With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players.

This agreement is a great example of Playtech’s commitment to bringing great entertainment value to its partners in both new and established markets.