Playtech Live will develop the Family Feud franchise for the live gaming market through a partnership with Fremantle.
The partnership also includes the UK Family Fortunes IP and Playtech said Fremantle’s presence across various territories aligns with its ambitions to present Family Feud to gaming audiences worldwide.
Edo Haitin, Playtech Live’s CEO, said the partnership will see Playtech “bridging the worlds of game show entertainment and online gaming.”
Erica Gadecki, Fremantle’s SVP Partnership Solutions, said: “Playtech’s Live platform is a perfect opportunity to expand into the interactive entertainment landscape while building upon the Family Feud legacy.”
