Omni-channel gaming giant Playtech has partnered with Ladbrokes Coral to deliver the industry’s first bet slip fully integrated into the live casino client.
Playtech’s new bet slip solution allows Ladbrokes Coral customers to follow live odds and action without leaving the tables, arriving in time for the FIFA World Cup.
The fully tailored studio, available 24/7, features roulette operated by sports-trained dealers, who provide match commentary throughout each World Cup game. A dedicated video wall also displays major game events and match statistics.
Developed with a mobile-first focus, players can enjoy a seamless experience across all devices, placing their bets without leaving the table and staying fully up-to-date on the action at the same time. The automated sports betting content is delivered courtesy of Fresh8, ensuring that the most popular and optimised bets are delivered to the user.
Development of the bet slip is the next stage in a series of sports and live casino crossovers for Playtech and Ladbrokes Coral, following the creation of Cheltenham Festival-themed roulette room, which features live streaming of all races, for the Coral brand last year.
“The new Ladbrokes Coral integrated bet slip is a significant step forward for the live casino experience,” said Kevin Kilminster, head of live casino innovation for Playtech.
“Sports fans no longer have to choose between playing roulette and keeping up-to-date with the big events. With everything they need to place sports bets fully incorporated into the live studio, it’s a more convenient and engaging experience for the players.
“This is the first time any provider has delivered a full solution to bring an operator sportsbook offering into the Live Casino client. Owing to our unique omni-channel capabilities, Playtech is best placed to deliver this type of premium experience for operators.”
