Omni-channel gaming giant Playtech has announced the launch of the enhanced Playtech Open Platform, its new content aggregation technology.


The enhanced Playtech Open Platform is integrated with Playtech’s data driven IMS platform, allowing POP customers to access benefits of the Playtech Engagement Centre.

Playtech has also connected the open platform with its new content discovery system Marketplace.

POP delivers Playtech’s licensees aggregate content developers in the industry on to one single platform, simplifying third-party content aggregation. POP provides operators with access to a growing library of leading industry suppliers, including IGT, Red Tiger and Blueprint.

The launch of POP is the next stage in Playtech’s mission to drive innovation in the gaming industry, changing the way content is created, discovered and distributed by operators. 

Buzz Bingo, which Playtech recently partnered with to provide its full-suite of IMS player management technology, including a new content delivery platform across both Bingo and Casino and access to the Playtech Engagement Centre, is one of a number of operators using POP in the near term.

Shimon Akad, COO at Playtech, said: “Playtech’s technology continues to serve as the architecture of the betting and gaming industry for operators and content providers. POP will cement Playtech’s status as the platform and technology provider of choice in the industry by bringing unparalleled access and integration capabilities to users. Combined with Marketplace and GPAS, we are looking at the future of content creation & discovery for the industry.”