Playtech has invested US$85m in Hard Rock Digital in exchange for a minority ownership stake in the business.
The investment comes as part of a new deal between the the supplier and the online sports betting and interactive gaming arm of Hard Rock International.
Hard Rock Digital customers in the US and Canada will have access to igaming content from Playtech, including slots, RNG and live dealer table games.
The move also extends to select international markets, where Playtech will provide additional software and solutions services.
Mor Weizer, Playtech CEO, said the deal “significantly advances our position in the North American market.”
Weizer added: “HRD will combine the strength of this global brand with a proven management team, some of whom we at Playtech have known for many years and believe to be among the strongest in the online gambling industry.”
Jim Allen, chairman of Hard Rock International and chairman of the Board of HRD, said the partnership will “act as an accelerator to Hard Rock Digital's planned strategic initiative to expand its online gaming offerings to international markets.”
