Playtech has established an exclusive multi-year bingo licensing agreement with European gaming operator Unibet.
The deal will see Playtech provide Unibet with its online bingo solution through licensor of internet bingo products Virtue Fusion, which Unibet will use to grow its pan-European bingo business.
Under the terms of the agreement, MariaBingo.com and Bingo.com will also switch to Playtech’s Virtue Fusion network together with Unibet’s other white label sites. The agreement offers enhanced scope for integration and cross-selling between the two products.
Playtech’s CEO Mor Weizer commented: "The deal reinforces the strength of Playtech’s bingo product and its ability to compete in the European market."
