Playtech has announced a five-year extension with one of its key partners, The Rank Group, to exclusively provide its bingo platform in addition to games content.
The extended agreement follows a similar extension to Rank’s casino services agreement with Playtech and a new agreement to launch Playtech’s poker platform, bringing a number of Rank’s key product verticals to Playtech, supporting the migration onto their own proprietary platform with access to a world-class product line-up from Playtech.
The new bingo deal covers Rank’s long-established Mecca Bingo brand, plus two new brands, Lucky Pants and Kitty Bingo. Playtech will continue to provide dedicated content development for Rank, giving Mecca, Lucky Pants and Kitty Bingo a significant point of differentiation in the market as the digital business continues to go from strength to strength
