Igaming studio Playbook Fusion has added Jason Bradbury, formerly of Entain/GVC and Light & Wonder, as its new chief product officer.
Bradbury has joined Playbook Fusion founder and CEO Steve Rogers, also previously at Inspired, at the company.
He will design and oversee the development of Playbook’s games, which will combine sports betting and igaming.
The company’s first title, released in January 2025, will be football-based and will be followed by games in other sports such as cricket and basketball.
Bradbury said: “Our content will have mass market appeal to existing player bases, but it will absolutely help operators to engage with harder to reach Millennial and Gen Z audiences as well as the next generation of players.
“This is a game-changing concept and I’m genuinely excited to join the team.”
Rogers said: “Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry and his experience in launching products in the regulated betting markets is vital to our ambitious plans.
“Combining that experience with that of our executive creative advisor, Santiago Jaramillo, from the video games industry is going to develop some very unique concepts, particularly around gamification and persistence within our games.”
