Banijay Brands has announced a partnership with specialist North American keno and games developer Pixiu Gaming to launch Deal or No Deal Keno on British Columbia Lottery Corporation’s PlayNow.com.
Available now, Deal or No Deal Keno features two progressive jackpots, the persistent Banker’s Bonus Trail and three brand new Bonus Rounds - CashRoad Bonus, Briefcase Bonanza and the iconic Game Show Bonus where players battle the banker as the contestant.
Via Pixiu’s exclusive Deal or No Deal licence in Canada, Deal or No Deal Keno breaks new ground in the quality, depth and feature-functionality of an interactive keno game.
Pixiu founder Tony Plaskow said: “Deal or No Deal Keno sets a new standard in keno gameplay, further expanding our extensive suite of keno titles in the regulated Canadian market.
"It was a very challenging game to develop, but we are so excited with the final result. The launch deepens our partnership with Banijay Brands, which has been active in the development process from the start.
"Working closely with BCLC and other regulated lotteries in Canada, Pixiu provides players with innovative and fascinating content with the ultimate goal to help charitable and good causes in each province.”
Lex Scott, commercial director of gaming and gambling at Banijay Brands, added: “Deal or No Deal is an incredibly versatile brand that lends itself perfectly to the regulated gaming market and Pixiu has done a fantastic job at taking it into a new product vertical.
"The gameplay and assets in Deal or No Deal Keno bring an authentic and high-quality experience to BCLC’s players and we are excited to see where Pixiu can take the brand in the future.”
