Pinnacle, the online sports betting and eSports operator, has struck an agreement with igaming retention solution provider Enteractive.
Enteractive’s Player (Re)activation Service is now live with the operator, which turns churned players into active users through its one-to-one personal phone calls.
The solution sees trained agents conduct interviews with individuals to understand exactly what they want from their gaming experience and guide these players accordingly.
In addition, Enteractive’s socially responsible method, which is compliant with the Global Gaming Guidance Group, can alert operators to potentially vulnerable players ensuring they are handled quickly and responsibly.
The Pinnacle partnership follows the recent agreement Enteractive sealed with Gaming Innovation Group at the end of 2017.
Enteractive CEO Mikael Hansson said: “This is another major deal for us, which highlights our growing reputation in the igaming industry as a reputable and trustworthy provider of player retention solutions.”
Pinnacle CEO Paris Smith said: “Acquiring new players is becoming very expensive and it’s imperative to utilise cost-effective retention solutions where possible.
“We’ve already experienced a surge in churned players becoming active users with us once again since partnering with Enteractive.”
