Pinnacle has reopened its Swedish site after a two-year absence in which it applied for a licence under the new regulatory regime.
The company received approval from the Swedish regulator in December 2019 and when the country’s domestic football, the Allsvenskan, was given the green light to start this weekend, the operator decided to open its doors once more.
Pinnacle will offer a wide-range of sports and esports betting in Sweden, covering all major sports and including Allsvenskan Women.
Paris Smith, CEO of Pinnacle, said: ”This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years. The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”
