PIMS-SCA has introduced its Prize Software Development Kit to clients across the UK, Europe and Australia.
The development kit allows web, app and game developers to quickly integrate a prize draw or instant win game, as well as offering the chance to win up to £1m via its online social or mobile based games or applications.
PIMS-SCA director, Matt Butcher, said: “With an increasing number of mobile apps and games flooding the marketplace, it is becoming difficult to stand out and marketers are continuously seeking ways to influence online, social and mobile behaviour.
“The Prize SDK can be can be easily incorporated by a client’s own developers for a fully integrated marketing campaign."
The kit also allows access to reporting and campaign management tools, as well as documentation on all the supported development languages.
